As covered in Boing Boing, who covered the tale of the Bacardi comercial that stole its concept from the Cacophony event of the Salmon Running upstream of the runners at the San Francisco Bay to Breakers.
Scott Beale joined S.F. Cacophony in 1995. Scott was a nascent filmmaker and had recently finished a documentary film on fabulous but virtually unknown California surrealist painter Alonso Smith . Scott soon began filming Cacophony events and would hand over a VHS copy of his video to the event organizer(s) much to their amazement and profound thanks (no one had time, money or cameras to shoot their own events.) Scott along with Stuart Mangrum initiated Burning Man’s firs.t web prescence. Soon, Scott through his company Laughing Squid was providing web design assistance to his poor Cacophony friends and then free webhosting for their nascent websites. LS evolved over the years into one of the best regarded blogs on the net.